Spotted: State Farm NBA All-Star 2011 Sweepstakes iAd debut

A recent iAd campaign launched by State Farm, a leading insurance company in US and Canada, was featured in Mobile Marketer yesterday.

(It’s the NBA All-Star 2011 Sweepstakes!)

Users engaging with the ad can enter to win an ultimate fan experience trip to this year’s All-Star festivities in Los Angeles and learn about the history of the game. As a charter iAd advertiser, State Farm is using the platform to offer millions of basketball fans an immersive All-Star experience directly through interaction on iPhone and iPod touch.

The ads are running in music, sports, social apps to engage the younger and more cultural diverse crowd. Using the sweepstakes as a lure, the real marketing push is on the State Farm Pocket Agent App, a handy app to help users manage their insurance info and locate useful services nearby in cases of on-the-road emergencies.

Lastly, here’s what State Farm has to say about iAd:

“IAd provides a one-to-one opportunity with an app-within-an-app environment,” he said. “We are able to target more specific audiences and tailor an experience to them.

View the full State Farm iAd experience on Mobile Marketer

What do you think?