Where are the iAds?
We’ve heard so much about iAds since before it was launched three months back. (Remember Steve Job’s demo @ the iPhone OS 4 Event?) But exactly, where are all the hyped up, cool, interactive, and fun iAd campaigns now?
A recent article published by Mobile Marketer reveals some interesting statistics:
97 percent of agencies report that their clients are not requesting to advertising on platforms like iAd or Apple TV
That Toy Story and Nike demo ad certainly left an impression on me. We would have expected a surge of iAd campaigns everywhere, but that is not the case now. Where are the existing iAds, and why aren’t advertisers/brands demanding for an iAd campaign?
We’ll be watching the mobile space for any iAds appearance and share them here in the coming series of posts. Feel free to comment in anytime =)